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<h1 class="page-title animated scroll_response" data-animation="fadeInUp">文創背後的策劃實務</h1>
<h5 class="animated scroll_response" data-animation="fadeInUp">2017年12月 | 第24期</h5>
<h5 class="animated scroll_response" data-animation="fadeInUp">文／黎祖賢</h5>
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在澳門不愁沒有文藝活動，除了政府定期舉辦的大大小小節目，民間也投入了不少資源推動澳門的文化創意氛圍。
但你有否留意到當中的一字一句可能經過不少人的精心雕琢，又或者當中的一景一物所花費的心機？正所謂「凡事
豫則立，不豫則廢」，<br /><br />
今期「文創焦點」請來本地音樂界、時裝界及戲劇界的人士，分享他們品牌及活動策劃的經驗，大至千多人的頒獎
禮，小至百多人的市集，均離不開充分的準備。<br /><br />
鍾楚霖：「多一個頒獎禮多一份肯定」<br /><br />
每年新年伊始，大大小小的樂壇頒獎典禮在鄰埠香港舉行，曾成就無數華語樂壇巨星。坐在電視機前觀賞的澳門市
民，可能未必記得哪位港星拿了哪個獎項，但當中的動人場面及金句，如某位歌手曾聲淚俱下高呼「心口有個勇字」
總會令人留下深刻的印象。<br /><br />
相反，近年本澳最受關注的本土樂壇頒獎禮只有「澳廣視至愛新聽力」（下稱「至愛新聽力」），所以澳門演藝人
協會於今年二月舉行了「第一屆SIM澳門樂壇頒獎典禮」（下稱「SIM頒獎禮」），冀望建立多一個平台嘉許澳門
演藝人士，推動他們在本澳乃至其他地區的事業發展。
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