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<?xml version="1.0" encoding="utf-8"?>
<style xmlns="http://purl.org/net/xbiblio/csl" version="1.0" class="in-text" delimiter-precedes-last="contextual" demote-non-dropping-particle="never" name-delimiter=", " initialize-with=" " names-delimiter=". " name-as-sort-order="all" sort-separator=" " default-locale-sort="zh-CN">
<info>
<title>营销科学学报</title>
<id>http://www.zotero.org/styles/journal-of-marketing-science</id>
<link href="http://www.zotero.org/styles/journal-of-marketing-science" rel="self"/>
<link href="http://www.zotero.org/styles/china-national-standard-gb-t-7714-2015-author-date" rel="template"/>
<link href="http://www.jms.org.cn:8081/jms/fileup/jms/ITEM/20220923110330.pdf" rel="documentation"/>
<author>
<name>韩小土</name>
<email>redleafnew@163.com</email>
</author>
<category citation-format="author-date"/>
<category field="generic-base"/>
<issn>2097-0099</issn>
<summary>Financial Research Journal author-date style</summary>
<updated>2022-12-02T17:49:33+08:00</updated>
<rights license="http://creativecommons.org/licenses/by-sa/3.0/">This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License</rights>
</info>
<locale xml:lang="zh-CN">
<terms>
<term name="anonymous">佚名</term>
<term name="edition">版</term>
<term name="page" form="short">
<single>p.</single>
<multiple>pp.</multiple>
</term>
<!-- <term name="page-range-delimiter">—</term> -->
<term name="page-range-delimiter">-</term>
<term name="space-et-al">等</term>
<term name="zh-et-al">et al</term>
</terms>
</locale>
<locale xml:lang="en">
<terms>
<!-- <term name="page-range-delimiter">—</term> -->
<term name="page-range-delimiter">-</term>
<term name="page" form="short">
<single>pp.</single>
<multiple>pp.</multiple>
</term>
<term name="space-et-al">et al.</term>
</terms>
</locale>
<macro name="accessed-date">
<date variable="accessed" delimiter="-" prefix="[" suffix="]">
<date-part name="year"/>
<date-part name="month" form="numeric-leading-zeros"/>
<date-part name="day" form="numeric-leading-zeros"/>
</date>
</macro>
<macro name="author">
<choose>
<if variable="author">
<names variable="author">
<name initialize-with=" " sort-separator=" ">
<name-part name="family" text-case="uppercase"/>
</name>
</names>
</if>
<else>
<text term="anonymous"/>
</else>
</choose>
</macro>
<!-- 这个宏可能没有用到 -->
<!-- <macro name="author-bib">
<choose>
<if variable="original-author">
<names variable="original-author">
<name initialize="true" initialize-with="" sort-separator=", " et-al-min="4" et-al-use-first="3"/>
</names>
</if>
<else>
<text macro="author"/>
</else>
</choose>
</macro> -->
<!-- 用于翻译的条目 -->
<macro name="author-zh">
<choose>
<if variable="original-author">
<names variable="original-author">
<name et-al-min="4" et-al-use-first="3" initialize="true" initialize-with=" " sort-separator=", ">
<name-part name="family" text-case="uppercase"/>
</name>
<et-al term="zh-et-al"/>
</names>
</if>
<else>
<text macro="author"/>
</else>
</choose>
</macro>
<macro name="author-intext">
<choose>
<if variable="author">
<names variable="author">
<name form="short" delimiter=" " and="text" et-al-min="3"/>
</names>
</if>
<else>
<text term="anonymous"/>
</else>
</choose>
</macro>
<macro name="author-intext-long">
<choose>
<if variable="author">
<names variable="author">
<name form="long" and="text"/>
<!-- 国标 10.2.2 节要求姓氏与“et al.”“等”之间留适当空隙 -->
<et-al term="space-et-al"/>
</names>
</if>
<else>
<text term="anonymous"/>
</else>
</choose>
</macro>
<macro name="container-author">
<names variable="container-author">
<name/>
</names>
</macro>
<macro name="edition">
<choose>
<if variable="edition">
<group delimiter=" ">
<text variable="edition"/>
<label variable="edition"/>
</group>
</if>
</choose>
</macro>
<macro name="editor">
<names variable="editor translator">
<name/>
<label form="short" prefix=", "/>
</names>
</macro>
<macro name="issued-date">
<choose>
<if variable="issued">
<date variable="issued" delimiter="-">
<date-part name="year"/>
<date-part name="month" form="numeric-leading-zeros"/>
<date-part name="day" form="numeric-leading-zeros"/>
</date>
</if>
<else>
<text term="no date" prefix="[" suffix="]"/>
</else>
</choose>
</macro>
<macro name="issue-date-year">
<choose>
<if variable="issued">
<date variable="issued" date-parts="year" form="numeric"/>
</if>
<else>
<text term="no date" prefix="[" suffix="]"/>
</else>
</choose>
</macro>
<macro name="publishing">
<choose>
<if variable="publisher">
<group delimiter=": ">
<text variable="publisher-place"/>
<group delimiter=", ">
<text variable="publisher"/>
</group>
</group>
<text variable="page" prefix=": "/>
</if>
</choose>
</macro>
<macro name="publishing-zh">
<choose>
<if variable="publisher">
<group delimiter=": ">
<text variable="publisher-place"/>
<group delimiter=", ">
<text variable="publisher"/>
</group>
</group>
<text macro="issue-date-year" prefix="," suffix="年"/>
</if>
</choose>
</macro>
<macro name="serial-information">
<group prefix=", ">
<choose>
<if variable="volume">
<text variable="volume"/>
<text variable="issue" prefix="(" suffix=")"/>
</if>
<else>
<text variable="issue"/>
</else>
</choose>
</group>
<text variable="page" prefix=": "/>
</macro>
<macro name="serial-information-zh">
<group delimiter="">
<choose>
<if variable="volume">
<text variable="volume"/>
<text variable="issue" prefix="(" suffix=")"/>
</if>
<else>
<text variable="issue"/>
</else>
</choose>
<text variable="page" prefix=": "/>
</group>
</macro>
<!-- 文献类型标识 -->
<macro name="type-code">
<group delimiter="/">
<choose>
<if type="article">
<choose>
<if variable="archive">
<text value="A"/>
</if>
<else>
<text value="M"/>
</else>
</choose>
</if>
<else-if type="article-journal article-magazine periodical" match="any">
<text value="J"/>
</else-if>
<else-if type="article-newspaper">
<text value="N"/>
</else-if>
<else-if type="bill collection legal_case legislation regulation" match="any">
<text value="A"/>
</else-if>
<else-if type="book chapter" match="any">
<text value="M"/>
</else-if>
<else-if type="dataset">
<text value="DS"/>
</else-if>
<else-if type="map">
<text value="CM"/>
</else-if>
<else-if type="paper-conference">
<text value="C"/>
</else-if>
<else-if type="patent">
<text value="P"/>
</else-if>
<else-if type="post post-weblog webpage" match="any">
<text value="EB"/>
</else-if>
<else-if type="report">
<text value="R/OL"/>
</else-if>
<else-if type="software">
<text value="CP"/>
</else-if>
<else-if type="standard">
<text value="S"/>
</else-if>
<else-if type="thesis">
<text value="D"/>
</else-if>
<else>
<text value="Z"/>
</else>
</choose>
<!-- <choose>
<if variable="URL DOI" match="any">
<text value="OL"/>
</if>
</choose> -->
</group>
</macro>
<macro name="title">
<text variable="title" quotes="false" text-case="sentence"/>
<text macro="type-code" prefix="[" suffix="]"/>
</macro>
<!-- 翻译的题目 -->
<macro name="title-zh">
<choose>
<if variable="original-title">
<text variable="original-title" text-case="sentence"/>
</if>
<else>
<text macro="title" text-case="sentence"/>
</else>
</choose>
<text macro="type-code" prefix="[" suffix="]"/>
</macro>
<macro name="container-title-zh">
<choose>
<if variable="original-container-title">
<text variable="original-container-title" text-case="sentence"/>
</if>
<else>
<text variable="container-title" text-case="sentence"/>
</else>
</choose>
</macro>
<!-- 翻译的内容 -->
<macro name="bib-zh">
<text macro="author-zh" suffix=". "/>
<text macro="issue-date-year" suffix=". "/>
<text macro="title-zh"/>
<choose>
<if type="book bill chapter legislation paper-conference report" match="any">
<text macro="editor" prefix=". "/>
<choose>
<if variable="container-title">
<text value="//"/>
<text macro="container-author" suffix=". "/>
<text macro="container-title-zh"/>
</if>
<else>
<text value=". "/>
</else>
</choose>
<text macro="edition" suffix=". "/>
<text macro="publishing-zh"/>
<choose>
<if type="report">
<group delimiter=" ">
<text macro="issued-date" prefix="(" suffix=")"/>
<text macro="accessed-date" suffix="."/>
</group>
</if>
</choose>
</if>
<else-if type="thesis">
<group delimiter="" prefix=",">
<text variable="publisher"/>
<text variable="genre" suffix="学位论文"/>
<text macro="issue-date-year" prefix="," suffix="年"/>
</group>
</else-if>
<else-if type="article-journal article-magazine article-newspaper" match="any">
<group prefix=",">
<choose>
<if variable="container-title">
<text macro="container-title-zh"/>
<text macro="serial-information-zh" prefix=", " suffix=". "/>
</if>
<else>
<text macro="serial-information-zh" prefix=", " suffix=". "/>
</else>
</choose>
</group>
</else-if>
<else-if type="patent">
<text macro="issued-date" prefix=". "/>
</else-if>
<else>
<text macro="publishing" prefix=". "/>
<text macro="issued-date" prefix="(" suffix=")"/>
</else>
</choose>
</macro>
<!-- 应用到bib中 -->
<macro name="bib-full">
<text macro="author" suffix=". "/>
<text macro="issue-date-year" suffix=". "/>
<text macro="title"/>
<choose>
<if type="book bill chapter legislation paper-conference report" match="any">
<text macro="editor" prefix=". "/>
<choose>
<if variable="container-title">
<text value="//"/>
<text macro="container-author" suffix=". "/>
<text variable="container-title" text-case="sentence"/>
</if>
<else>
<text value=". "/>
</else>
</choose>
<text macro="edition" suffix=". "/>
<text macro="publishing-zh"/>
<choose>
<if type="report">
<group delimiter=" ">
<text macro="issued-date" prefix="(" suffix=")"/>
<text macro="accessed-date" suffix="."/>
</group>
</if>
</choose>
</if>
<else-if type="thesis">
<group delimiter="" prefix=",">
<text variable="publisher"/>
<text variable="genre" suffix="学位论文"/>
<text macro="issue-date-year" prefix="," suffix="年"/>
</group>
</else-if>
<else-if type="article-journal article-magazine article-newspaper" match="any">
<group prefix=",">
<choose>
<if variable="container-title">
<text variable="container-title"/>
<text macro="serial-information-zh" prefix=", " suffix=". "/>
</if>
<else>
<text macro="serial-information-zh" prefix=", " suffix=". "/>
<!-- <text macro="bib-zh" display="block"/> -->
</else>
</choose>
</group>
</else-if>
<else-if type="patent">
<text macro="issued-date" prefix=". "/>
</else-if>
<else>
<text macro="publishing" prefix=". "/>
<text macro="issued-date" prefix="(" suffix=")"/>
</else>
</choose>
</macro>
<macro name="bib-full-en">
<text macro="author" suffix=". "/>
<text macro="issue-date-year" suffix=". "/>
<text macro="title"/>
<choose>
<if type="book bill chapter legislation paper-conference thesis" match="any">
<text macro="editor" prefix=". "/>
<choose>
<if variable="container-title">
<text value="//"/>
<text macro="container-author" suffix=". "/>
<text variable="container-title" prefix=", " text-case="sentence"/>
</if>
<else>
<text value=". "/>
</else>
</choose>
<text macro="edition" suffix=". "/>
<text macro="publishing"/>
</if>
<else-if type="report">
<group prefix=", " delimiter="">
<text variable="publisher"/>
<text variable="genre" prefix=" "/>
<text variable="number" prefix=", No. "/>
<group delimiter=" ">
<text macro="issued-date" prefix="(" suffix=")"/>
<text macro="accessed-date" suffix="."/>
</group>
</group>
</else-if>
<else-if type="article-journal article-magazine article-newspaper" match="any">
<group>
<choose>
<if variable="container-title">
<text variable="container-title" text-case="sentence" prefix=", "/>
<text macro="serial-information"/>
</if>
<else>
<text macro="serial-information" suffix=". "/>
<text macro="publishing"/>
</else>
</choose>
</group>
</else-if>
<else-if type="patent">
<text macro="issued-date" prefix=". "/>
</else-if>
<else>
<text macro="publishing" prefix=". "/>
<text macro="issued-date" prefix="(" suffix=")"/>
</else>
</choose>
</macro>
<citation et-al-min="2" et-al-use-first="1" disambiguate-add-givenname="true" disambiguate-add-year-suffix="true" collapse="year">
<sort>
<key macro="author-intext"/>
<key macro="issue-date-year"/>
</sort>
<layout locale="en" prefix="(" suffix=")" delimiter="; ">
<group delimiter=",">
<text macro="author-intext"/>
<text macro="issue-date-year"/>
<group>
<label variable="locator" form="short"/>
<text variable="locator"/>
</group>
</group>
</layout>
<layout prefix="(" suffix=")" delimiter=";">
<group delimiter=",">
<text macro="author-intext-long"/>
<text macro="issue-date-year"/>
<group>
<label variable="locator" form="short"/>
<text variable="locator"/>
</group>
</group>
</layout>
</citation>
<bibliography entry-spacing="0">
<sort>
<key macro="author-intext"/>
<key macro="issue-date-year"/>
</sort>
<layout locale="en" suffix=".">
<text variable="citation-number" prefix="[" suffix="]	"/> <!--表示制表符 -->
<text macro="bib-full-en"/>
</layout>
<layout>
<text variable="citation-number" prefix="[" suffix="]	"/>
<text macro="bib-full"/>
<text macro="bib-zh" display="block" suffix=" (In Chinese)"/> <!--翻译的英文 -->
</layout>
</bibliography>
</style>
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